Aston Martin announced last week that are also beginning a bespoke auto program.  For the new car, Aston has revived the Lagonda name. Lagonda was last used on a four door sedan in the 1980’s.

Aston’s new program is unique when compared to some of the other luxury car manufacturers doing bespoke requests in that the Aston car is only being offered by invitation exclusively to the company’s Middle East clients. This is due to specific demand from that market.

The new Lagonda will ride on the established ZH platform and be powered by one of Aston’s 6.0l V12 engines. The car will be built with aluminum and carbon fiber in the same Gaydon, Warwickshire facility where the One-77 was previously built.

Based on the brand’s existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre in the body panels.

“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”

It will be hand-built by the finest craftsmen and women at Aston Martin’s modern manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.

While pricing has not been disclosed, Aston did say that the price will be “commensurate with the car’s exclusivity, quality and luxurious nature.”

source: Aston Martin