Bentley Motors has announced its ninth dealer in Germany. Located in Dresden, the new 4300 sq ft showroom will offer the full Bentley model range as well as pre-owned vehicles, service, and Bentley’s branded luxury products.
Bentley used the opening of the new store to also launch the 2016 Continental GT, which has a refreshed design for the model year. On the exterior, the new Continental has revised front and rear bumpers, a smaller radiator grill shell, and a new Flying B vent on the front fender. Inside there are new leather colors and technology options, which are available for viewing at the new store.
The showroom’s design follows the new corporate model, a model of which was built in Crewe. It features the company’s history combined with a modern, contemporary feeling. Details like rich leather seating and private areas where customers can spend time personalizing their Bentley, make shopping for a new car pleasurable.
Commenting on the opening, Kevin Rose, Bentley Board Member for Sales, Marketing and Aftersales, said: “Germany is a key market for Bentley, our largest in Continental Europe, and this opening not only reinforces our commitment to the region, but is the next step in our continued growth in the country.”
The franchisee is Thomas Exclusive Cars GmbH, which has a successful history in the car business. The company’s Managing Director, Sibylle Thomas-Göbelbecker, says he is committed to meeting the demands of Bentley customers. “It is our number one priority to ensure that our customers have a unique Bentley experience. In this new showroom they will enter an exclusive world of unparalleled design, personalised service, automotive passion and unmatched attention to detail.”