The Rolls-Royce Phantom is heading off to automotive history. The current big Roller has achieved its place in the company’s history as the first all new car produced under BMW ownership. The car was launched with the mandate to elevate automotive luxury and differentiate the brand from former sister company Bentley.

As Carfection correctly notes in the video below, the car was “big, brash,(and) luxurious…” It’s arrival was well received though its price kept production down in numbers. Its exclusivity has made the car even more special to owners and enthusiasts.

Enjoy the embedded video as Carfection says goodbye to the one of the world’s most luxurious automobiles.