As we’ve written about previously, Mercedes is not going to give up on the Maybach name. They’ve got some equity there and it makes sense to use it to market a high end saloon. Bloomberg is reporting today, however, that the Maybach name won’t be the top of the line for the Mercedes Benz S Class.
According to their sources, Mercedes will also revive the Pullman name, which hasn’t been used since the 1960’s. The Mercedes Pullman will be longer than a long-wheelbase Rolls-Royce Phantom and cost twice as much. Add in armor plating and the Pullman could cost as high as $1 million.
From Bloomberg’s article:
With the new top-end S-Class, “they are trying to evoke the very famous old 600 Pullman that was used by people from dictators to John Lennon,” said Tim Urquhart, a London-based analyst with IHS. “They want to show that Mercedes still stands for an absolute elite, luxury and opulence. There’s symbolic value to this kind of car.”
The new car will be 21 feet long, have a separate chauffeur’s compartment with privacy partition, and have two rows of seats facing each other for its special passengers.