Bentley Motors has named a new head for its operations in the Americas. Michael Winkler is replacing Christophe Georges, who has been appointed Director of Product and Marketing for Bentley’s global organization. In his new role as President and CEO of Bentley Motors Inc., Winkler will be overseeing Bentley’s marketing, sales, and product development efforts in the Americas.
Winkler has more than 30 years of experience in the automotive industry. He previously worked with with Porsche in Germany, North America and Australia, and then at Jaguar Land Rover, where he held the position of Managing Director of the company’s Australian division.
Winkler will report directly to Kevin Rose, Bentley’s Member of the Board for Sales, Marketing and Aftersales. Rose commented: “The Americas region plays a key part in Bentley’s global success, our biggest market with more Bentley customers than anywhere else in the world. I am delighted to welcome Michael to Bentley, and look forward to working with him to drive our brand and network presence further.”
This position is critical to Bentley as the Americas are the company’s number one market. In 2014, a record year for the firm, Bentley wold 3,186 cars or about a third of their total global deliveries. There are 53 Bentley dealerships throughout the Americas, with the corporate headquarters based in Herndon, Virginia.
source: Bentley Motors