2015 was a good year for Rolls-Royce as they announced sales of 3,785 cars for the year. For the Goodwood, UK, based subsidiary of BMW, 2015 was the second best year in company history as measured in units sold and it came in the face of a major pullback on luxury spending by China.
North America was Rolls-Royce’s biggest market, with the U.S. being the single country that purchased the largest number of cars. Sales grew in most markets but faltered in China, whose economy has been in the news frequently as it grow slows and Chinese consumers pull back dramatically on luxury spending. Year over year, Rolls-Royce sales were down an incredible 54%.
“2015 was a year of tremendous challenge for the entire luxury industry. I am very proud of our success which was achieved against a backdrop of considerable global uncertainty,” said Torsten Müller-Ötvös, CEO of Rolls-Royce.
“We have proven that our long-term strategy of globally balanced, sustainable and profitable growth is delivering and we have maintained our position as the world’s leading luxury manufacturer. I am quietly confident of a strong year in 2016.”
During the year, Rolls-Royce continued to renovate their facilities as they added an all new convertible to their lineup: the Rolls-Royce Dawn. The car, which you can read about here, has received raving reviews for its great looking design. Orders for the big convertible have exceeded the firm’s expectations and should help with growth in 2016.
They also added five new dealerships during the year, bringing their global dealer network to 130. The company now employs 1,600 people, an increase on the 350 that worked to create the first Phantom in 2003.
Growth for the Rolls-Royce brand while continue as they have begun development of their own utility vehicle. The new model is expected to debut in 2018 and will be a direct competitor to the Bentley Bentayga, which will have a three year head start in the market by that time.