We recently featured a beautiful custom Rolls-Royce Wraith that had been ordered by U.K. Rolls-Royce dealer P&A Wood. In that story, it was mentioned that the dealership had previously done a custom Phantom and we thought it only right to give it some attention.
The new Phantom debuted in 2003, the first new Rolls product produced under new owner BMW. Its design presented a fresh and modern, but hard edged look to the stately brand. While the grill screamed Rolls-Royce, the headlights were very modern. The headlights combined with the car’s large, square front fenders to give the car a very large presence.
According to our source, the design didn’t sit well with at least one customer of P&A Wood. The customer would only order a new Phantom if it could be specified with softer lines. After four months of drawings, concepts, and work, the new car was presented to the customer.
The new Phantom was called the GainesWood. The car is immediately noticeable for its headlights, which came from the Bentley Continental R. In addition to the new headlights, the car received a custom front bumper with recessed license plate holder. Inside, the car had Blue Velvet with Cornsilk hide upholstery. The dashboard featured a full veneer across its length in crossbanded Burr Walnut. Fully veneered dashboard.
Two GainesWood models were built, one regular and one an extended wheelbase. The conversion added 26,000 (about $50,000 USD at the time) to the cost of the car