The L.A. Auto Show begins laster this week and Bentley will be there breaking news all week.  They started off with a presentation to a select group of VIP customers at the iconic Sunset Marquis Hotel.  At the Sunset Marquis they announced the a limited run of Bentaygas to celebrate the launch of their first SUV.

The introductory run of the SUV will be called the Bentayga First Edition.  The First Edition will be limited to 608 copies, a nod to the Bentayga’s 6.0l, twin-turbo W12 that puts out 608 PS (600 hp.)  On the outside, the limited edition gets Union Jack badging, carbon fiber trim pieces and rear spoiler and special 22″ wheels.  It will be offered in only ten colors.

Bentley Bentayga Launch Edition

Inside, the seating features a unique  ‘Diamond within Diamond’ quilting in the leather with special sticking and embroidered “First Edition” text.  It is further distinguished from future Bentaygas with special ambient lighting and badging.

Bentley Bentayga Launch Edition

The Bentayga represents a new chapter in Bentley’s history.  In addition to being their first SUV, the Bentayga boasts an truck-load of technology and enough power to claim the title of the World’s Fastest Production SUV.  It can accelerate to 60 mph in 4.0 seconds  and tops out at 187 mph.

To remind owners of which car they drove, each Bentayga First Edition also comes with a new Breitling wristwatch.  Buyers can choose from one of three unique pieces designed to commemorate the Bentayga’s launch.  The watches will be available later as optional equipment for Bentayga customers.  Expect the Bentayga to begin shipping to US dealers in the first half of 2016 with a list price of $297,400.